Pizza Hut:
Lots of data with results for every year between 1990 and today. There were 100 results for 2012 alone.
Chipotle:
More data entries than Pizza Hut. The data between the two shows a shift from traditional dining to fast casual restaurants
By analyzing the frequency of mentions in English-language corpora from the 1990s to the 2020s. Some key trends in their cultural and market relevance can be found. Pizza Hut dominated in the 1990s, with innovations like stuffed crust pizza. Meanwhile, Chipotle, founded in 1993, had little presence until a surge in the 2000s, expanding to over 500 locations by 2006. By the 2010s, Pizza Hut faced declining consumer interest, whereas Chipotle, despite setbacks grew. These shifts highlight changing consumer preferences—fast-casual dining, fresh ingredients, and customization overtaking traditional fast food. Pizza Hut’s decline and Chipotle’s rise. Shows us a signifigant switch in food preferences.